Key points from Graham's meeting notes

Key points from the ASLIB meeting relevant to the Academy project are:

Communication

A Business Awareness Session is scheduled for March 2011.

Taking ASLIB forward

Received a paper from John Peters which was discussed.

Key aims

He listed the key aims of ASLIB within the MCB Group and alongside Emerald as being:

1.    Enhance reputation capital
2.    Internationalise the membership base
3.    Explore different business models
4.    Develop a positive revenue line for MCB Group

Broad strategy

-    To continue to improve Managing Information in both content and logistics
-    Build a voice of authority, particularly in the three strategic focus areas of Data Protection, Intellectual Property Rights and Information Governance
-    Continue to build membership benefits including, but not limited to, content enhancements
-    A sales and marketing strategy will be created.

Return on Investment

We have set realistic targets for this year but we need to set a determined ROI approach.  Sales channels need to be recorded.

Draft Strategic Plan

A draft plan outlining the strategy for 2011-2013, prepared by Rebecca and Eileen, was presented by Eileen and discussed.